The Growth Toolkit provides advisers with practical guidance and ready-to-use marketing materials to help them connect with potential introducers, including mortgage brokers, financial advisers, solicitors, estate agents and wealth managers.
The Toolkit provides advisers with step-by-step campaign guidance alongside a range of customisable resources, including referral flyers, direct mail templates and e-mail outreach materials.
Advisers can utilise the resources contained within the Toolkit to introduce their services, and build trusted referral relationships, with businesses who may encounter later life lending opportunities, but do not provide that advice themselves.
The Growth Toolkit is designed to support advisers through the process of identifying potential introducers, initiating conversations, and nurturing long-term professional relationships which can generate a consistent stream of referrals.
more2life said the initiative reflects the increasing importance of collaboration across the advice market as more homeowners look to access the equity in their property later in life. The lender said this approach not only provides advisers with additional lead generation opportunities but also helps ensure more customers are able to benefit from advice on lifetime mortgages and other later life lending options when they may need them.
The launch of the Growth Toolkit forms part of more2life’s wider commitment to supporting advisers and helping the later life lending market evolve as demand for property wealth solutions continues to grow.
Advisers can access the Growth Toolkit and supporting resources on the more2life website, by visiting https://www.more2life.co.uk/growth-toolkit.
Dave Harris, CEO at more2life, commented:
“Later life lending is moving rapidly from niche to norm, and as this happens, it’s vital advisers across the market are able to work together to ensure customers receive the support and solutions they need.
“Many advisers will encounter clients who could benefit from exploring their property wealth, but may not be specialists in lifetime mortgages, or wider later life lending, advice themselves. Strong referral relationships are therefore essential in making sure those clients are directed to the right expertise.
“Our Growth Toolkit has been created to make building those relationships as straightforward as possible. By providing practical guidance and ready-made outreach materials, we’re helping specialist advisers introduce their services, engage potential introducers and establish referral partnerships with confidence.
“Ultimately, this is about helping advisers grow their businesses while ensuring more homeowners can access the advice they need to make informed decisions about their property wealth.”
Other articles
-
How Interest Rates Work
An interest rate tells you how much it costs to borrow money. Future interest rates can be difficult to predict, as they’re impacted by a wide range of factors. However, most more2life lifetime mortgage interest rates are fixed for life, which means that they won’t change over the lifetime of your mortgage.
Read now -
Dig deeper for better outcomes
Managing Director, Ben Waugh, shares his throughts on why asking the right questions is key in a Consumer Duty world
Read now -
Budget 2025: Budget noise, tax rises and why older homeowners need clear advice now
With the Budget introducing long-term tax pressures for older homeowners, Dave Harris, CEO of more2life, explains why clear guidance is essential. He highlights rising taxes, higher mortgage costs and increasing property values, and the need for advisers to consider the full later life lending toolkit.
Read now -
Lender Lens Live 2025 Workbook
Designed to be used alongside the Lender Lens Live webinars, this workbook helps advisers expand their knowledge, explore innovation, and deliver better outcomes in later life lending, featuring key takeaways, reflective questions, and practical tools to enhance your CPD learning.
Download